Piers Dunhill, the great-great-grandson of business legend Sir Alfred Dunhill, advises placing a contrarian bet on crypto at this exact moment when the sector is wallowing in the throes of a bear market. “Now that no one is really investing in crypto and it’s hard to get money, that’s why I’m investing,” Dunhill said in an interview with CoinDesk. “I like to try and do the opposite of everyone else. The bear market sentiment right now is why I’m looking to invest.”