Ginger Joy, the Web3 spinoff of U.K.-based Matchingham Games, secures £1 million ($1.26 million) to develop blockchain-based mobile games. Their approach emphasizes native mobile Web3 games, aiming for a mass-market ecosystem. The company plans interoperable games, allowing item transfers and rewards for user-generated content. Ginger Joy integrates AI for rapid content development and optional blockchain integration. Their team includes industry veterans from top gaming and entertainment companies, focusing on creating genuinely enjoyable experiences.