Recent research by Economist Impact, backed by DP World, reveals Egyptian businesses’ optimism for 2024 despite economic challenges. The Trade in Transition report notes tech adoption and agile trade strategies. Egyptian firms are mitigating risks through friendshoring and technology integration. Market expansion, especially in Europe and North America, is anticipated. Challenges include transportation costs and political instability. DP World’s CEO Rizwan Soomar highlights tech’s role in fortifying supply chains at the Port of Ain Sokhna.