On June 12, Solana Labs unveiled Bond, a blockchain-based platform to enhance customer loyalty for non-crypto brands. Bond aims to resolve issues in current loyalty programs, offering digital twins and limited-edition digital products to boost engagement. Unlike previous Solana projects, Bond emphasizes a seamless user experience, with no need for blockchain expertise. The platform also appeals to Millennials and Gen Z, leveraging Solana’s growing ecosystem.
Solana Labs debuts blockchain customer loyalty platform Bond
