In addition to the collection and utility-based NFTs, Emirates Airlines announced ambitions to establish unique brand experiences in the metaverse alongside collectibles. Already, the first projects are in the works, and their completion is expected in the next several months. At the same time, Emirates stated that their pavilion at Expo 2020 would be transformed into an innovation hub, attracting innovators from across the world to work on airline-funded initiatives such as metaverses, NFTs, and the Web 3. Customers and staff of Emirates will soon be able to participate in NFTs and other fascinating metaverse events.
Emirates to launch NFTs and experiences in the metaverse
