Zara has released a new Lime Glam line, which is designed to be worn both within and outside of the virtual world. The clothing and accessories are available both in the Zepeto metaverse and in conventional stores. Wearables are swiftly becoming the current fashion trend and gaining traction in the eyes of the fashion-conscious public, prompting major brands like Zara to go onboard. More wearables are being built with dual purposes, one for your real life appearance and the other for your virtual self, thanks to metaverses like Decentraland, Somnium Space, Zilliqa, and others now giving a home for brands to cater to avatars.
Source: https://news.coincu.com/80005-zara-launches-collection-in-metaverse/